How Many Yard Signs Does a Campaign Need?
Estimate yard signs from the places they will actually stand: one for each supporter who agrees to host a sign, plus signs for permitted high-traffic locations and events, plus spares to replace signs that go missing or get damaged. Signs come in packs of 10, from 10 for $150 to 50 for $750.
Step 1: Count confirmed hosts
Start with supporters who have said yes to a sign in their yard or business window. A yard sign in a real supporter's yard also acts as an endorsement to the neighbors, so these are the most valuable placements.
Step 2: Add permitted high-traffic spots
Busy corners, polling-place areas and campaign events add visibility, but many cities restrict signs on public right-of-way and near polling places. Check your local ordinance, and only count locations where signs are allowed.
Step 3: Add events and headquarters
Count signs for your campaign office, rallies, parades and volunteer drop-off points. For larger displays, a vinyl banner reads from much farther away: two 3′ × 6′ banners cost $90.
Step 4: Add spares
Signs get knocked over, damaged by weather or removed. Keep a reserve to replace them quickly, especially in the final weeks.
Turn the count into an order
| Signs | Price |
|---|---|
| 10 | $150 |
| 20 | $300 |
| 30 | $450 |
| 40 | $600 |
| 50 | $750 |
Each sign is 24″ × 18″ on 4mm Coroplast, printed full color on both sides, with H-wire stakes at no extra charge. Example: 28 confirmed hosts + 6 permitted corners + 4 for events + 4 spares = 42, so order 50.
Design tips that make signs work
- Name as large as possible; the office in smaller type
- High contrast colors that read from a moving car
- No more than about seven words
- The "Paid for by" disclaimer your race requires
Pair signs with door hangers and palm cards using our campaign printing checklist, see yard sign details, or view every campaign product on our political campaign printing page. Questions? Call 512-573-1977, 7 days a week.
