Data study · All 50 states and DC

What an EDDM mailing costs per household, state by state

An Every Door Direct Mail postcard to 5,000 homes costs $2,023.75 all-in, or 40.5¢ per household: $579 for printing, $144.75 for shipping and $1,300 for USPS postage. Postage, not printing, is the largest part of every EDDM mailing we priced: 48% to 74% of the total.

Published October 27, 2026 · Prices from our live price list · Postage $0.260 per piece (USPS Notice 123) · Households from the U.S. Census Bureau, American Community Survey 5-year estimates 2020-2024

Key findings

Postage is 48% to 74% of an EDDM bill. At $0.260 a piece it outweighs printing at every size and quantity, and its share grows as the mailing gets bigger.
All-in cost per household runs from 35.4¢ to 54.5¢: 4.25″ × 11″ postcards to 10,000 homes at the low end, 9″ × 12″ to 2,500 homes at the high end.
A bigger card costs little more. Postage is the same for every EDDM flat up to 3.3 ounces, so moving from 6″ × 11″ to 9″ × 12″ at 5,000 homes adds $362.50, or 7.2¢ per household.
Where you mail barely changes the price. Shipping a 5,000-piece order runs $129.31 to $144.75 across the 50 states and DC, because orders print at the nearest of six U.S. hubs.
One postcard to every one of the 129.2 million U.S. households would cost about $49.0 million.
Idaho has the highest share of detached houses (74% of homes); New York has the lowest of any state (41%), and in the District of Columbia it is 11%.

Table 1

EDDM cost per household by postcard size and quantity

Each row is one mailing in which the print quantity matches the households exactly. Shipping is the median UPS Ground cost across the 50 states and DC.

Size	Homes	Printing	Shipping	Postage	Total	Per home	Postage share
4.25″ × 11″	2,500	$349	$63.75	$650	$1,062.75	42.5¢	61%
	5,000	$519	$115.45	$1,300	$1,934.45	38.7¢	67%
	10,000	$749	$187.25	$2,600	$3,536.25	35.4¢	74%
6.5″ × 9″	2,500	$379	$76.89	$650	$1,105.89	44.2¢	59%
	5,000	$579	$142.97	$1,300	$2,021.97	40.4¢	64%
	10,000	$889	$222.25	$2,600	$3,711.25	37.1¢	70%
6″ × 11″	2,500	$399	$81.47	$650	$1,130.47	45.2¢	57%
	5,000	$579	$144.75	$1,300	$2,023.75	40.5¢	64%
	10,000	$949	$237.25	$2,600	$3,786.25	37.9¢	69%
8.5″ × 11″	2,500	$549	$115.45	$650	$1,314.45	52.6¢	49%
	5,000	$799	$199.75	$1,300	$2,298.75	46.0¢	57%
	10,000	$1,299	$324.75	$2,600	$4,223.75	42.2¢	62%
9″ × 12″	2,500	$579	$134.71	$650	$1,363.71	54.5¢	48%
	5,000	$869	$217.25	$1,300	$2,386.25	47.7¢	54%
	10,000	$1,489	$372.25	$2,600	$4,461.25	44.6¢	58%

Table 2

Households, housing and EDDM cost by state

States in order of households. The mailing columns price 5,000 6″ × 11″ postcards shipped to that state. "Every household" is one postcard to every household in the state: whole 10,000-piece print runs, shipping for each run, and postage for each household. Download the table as CSV.

State	Households	Detached houses	Homeowners	5,000 homes	Per home	Every household
California	13,548,091	57%	56%	$2,008.31	40.2¢	$5,129,872
Texas	10,992,816	64%	63%	$2,023.75	40.5¢	$4,163,007
Florida	8,752,810	55%	68%	$2,023.75	40.5¢	$3,314,886
New York	7,722,646	41%	54%	$2,008.31	40.2¢	$2,924,859
Pennsylvania	5,274,853	57%	69%	$2,008.31	40.2¢	$1,997,802
Illinois	5,036,449	58%	67%	$2,023.75	40.5¢	$1,907,347
Ohio	4,863,191	69%	67%	$2,008.31	40.2¢	$1,842,133
North Carolina	4,282,345	65%	67%	$2,023.75	40.5¢	$1,622,311
Michigan	4,076,369	72%	73%	$2,023.75	40.5¢	$1,543,846
Georgia	4,074,366	66%	66%	$2,023.75	40.5¢	$1,543,325
New Jersey	3,507,701	53%	64%	$2,008.31	40.2¢	$1,328,376
Virginia	3,365,732	61%	67%	$2,023.75	40.5¢	$1,274,857
Washington	3,064,820	62%	64%	$2,023.75	40.5¢	$1,161,032
Arizona	2,856,081	64%	67%	$2,008.31	40.2¢	$1,081,849
Tennessee	2,824,277	68%	67%	$2,023.75	40.5¢	$1,070,021
Massachusetts	2,785,042	51%	63%	$2,023.75	40.5¢	$1,055,075
Indiana	2,716,009	73%	71%	$2,008.31	40.2¢	$1,028,822
Missouri	2,508,227	70%	68%	$2,023.75	40.5¢	$949,888
Wisconsin	2,479,480	66%	68%	$2,023.75	40.5¢	$938,855
Colorado	2,374,218	61%	66%	$2,023.75	40.5¢	$899,624
Maryland	2,362,928	51%	68%	$2,023.75	40.5¢	$895,503
Minnesota	2,307,955	66%	72%	$2,023.75	40.5¢	$874,092
South Carolina	2,117,989	65%	72%	$2,023.75	40.5¢	$802,162
Alabama	1,997,247	69%	70%	$2,023.75	40.5¢	$756,534
Kentucky	1,814,469	67%	68%	$2,008.31	40.2¢	$687,659
Louisiana	1,804,780	65%	67%	$2,023.75	40.5¢	$683,954
Oregon	1,718,422	63%	63%	$2,023.75	40.5¢	$650,825
Oklahoma	1,562,389	73%	66%	$2,023.75	40.5¢	$592,462
Connecticut	1,434,007	59%	66%	$2,008.31	40.2¢	$543,662
Iowa	1,315,707	72%	72%	$2,023.75	40.5¢	$498,669
Arkansas	1,205,987	70%	66%	$2,023.75	40.5¢	$457,093
Nevada	1,202,593	60%	60%	$2,023.75	40.5¢	$456,210
Kansas	1,174,060	72%	67%	$2,023.75	40.5¢	$445,233
Mississippi	1,145,431	69%	70%	$2,023.75	40.5¢	$434,231
Utah	1,124,822	67%	70%	$2,023.75	40.5¢	$426,500
New Mexico	837,414	64%	70%	$2,023.75	40.5¢	$317,373
Nebraska	797,847	71%	67%	$2,023.75	40.5¢	$302,340
West Virginia	728,655	71%	75%	$2,023.75	40.5¢	$276,047
Idaho	713,005	74%	72%	$2,023.75	40.5¢	$270,791
Maine	597,159	70%	74%	$2,023.75	40.5¢	$226,436
New Hampshire	555,822	63%	73%	$2,023.75	40.5¢	$210,944
Hawaii	492,453	54%	63%	$2,023.75	40.5¢	$187,350
Montana	458,859	69%	69%	$2,023.75	40.5¢	$173,871
Rhode Island	441,570	56%	64%	$2,023.75	40.5¢	$168,189
Delaware	402,038	59%	73%	$2,008.31	40.2¢	$153,166
South Dakota	365,544	67%	69%	$2,023.75	40.5¢	$138,933
North Dakota	331,063	57%	63%	$2,023.75	40.5¢	$126,409
District of Columbia	324,491	11%	42%	$2,023.75	40.5¢	$123,514
Vermont	273,416	67%	73%	$2,023.75	40.5¢	$104,303
Alaska	270,533	63%	67%	$2,023.75	40.5¢	$103,554
Wyoming	243,318	68%	72%	$2,023.75	40.5¢	$92,919

Which states have the most detached houses?

Detached single-family houses are the homes most EDDM mailers target: one household per mailbox, and usually an owner who buys lawn care, roofing, remodeling and home services. Share of all housing units that are detached houses:

Idaho: 74%
Oklahoma: 73%
Indiana: 73%
Iowa: 72%
Michigan: 72%

Lowest share:

District of Columbia: 11%
New York: 41%
Massachusetts: 51%
Maryland: 51%
New Jersey: 53%

EDDM delivers to every address on a carrier route, apartments included. In a state with fewer detached houses, choose routes by their residential counts on the USPS EDDM map instead of mailing a whole ZIP code.

How we calculated it

Households and housing. U.S. Census Bureau, American Community Survey 5-year estimates 2020-2024: households (table B11001), housing units and 1-unit detached units (B25024), owner-occupied units (B25003). Retrieved October 27, 2026.
Printing. Our current prices for 16pt postcards with UV coating, full color both sides. Every quantity is sold buy-one-get-one, so 2,500, 5,000 and 10,000 pieces are the quantities received. The page reads the prices from the same price list as our cart, so it updates when prices change.
Shipping. UPS Ground from the nearest of our six U.S. print hubs to one representative ZIP code in each state, priced by weight through the same shipping engine as checkout.
Postage. The USPS EDDM Retail price of $0.260 per piece, from USPS Notice 123, for flats up to 3.3 ounces.
Every household. Households ÷ 10,000, rounded up, gives the print runs; each run is priced and shipped to the state's representative ZIP code, and postage is added for every household.

What this study does not measure

Response rates. We price the mailing, not the result. Track calls and orders from your own mailings to know what one is worth to you.
Carrier route counts. Census households are not the same as USPS delivery points. A route's count on the EDDM map includes vacant addresses and, if you choose them, businesses.
Design, taxes and drop-off. Design fees, sales tax and the trip to the post office are left out. EDDM Retail also limits a mailing to 5,000 pieces per post office per day, so a 10,000-piece mailing takes two days or two post offices.
Other printers' prices. Printing and shipping are our prices only. Postage is the same wherever you print.
Survey error. ACS figures are estimates with margins of error, averaged over five years.

Use this data

Free to quote, chart and republish under CC BY 4.0 with a link to this page.

Citation

Source: <a href="https://www.worldscheapestdirectmailprinting.com/research/eddm-cost-per-household">World's Cheapest Direct Mail Printing, EDDM cost per household by state</a>

World's Cheapest Direct Mail Printing, "What EDDM Costs per Household", October 27, 2026, https://www.worldscheapestdirectmailprinting.com/research/eddm-cost-per-household

Download CSV · EDDM cost calculator

EDDM cost: questions and answers

How much does EDDM cost per household?

About 40.5¢ per household all-in for 5,000 6″ × 11″ postcards: $579 printing, $144.75 shipping and $1,300 postage, $2,023.75 in total. Across the sizes and quantities we priced, the range is 35.4¢ to 54.5¢ per household.

What is the EDDM postage rate per piece?

The USPS EDDM Retail price is $0.260 per piece for flats up to 3.3 ounces (USPS Notice 123). You pay it at the post office when you drop off the bundles.

Is postage or printing the bigger cost of an EDDM mailing?

Postage. It is 48% to 74% of the total at every size and quantity we priced, and its share grows with the size of the mailing because printing gets cheaper per piece while postage does not.

How much would it cost to send a postcard to every home in the U.S.?

About $49.0 million for one 6″ × 11″ EDDM postcard to each of the 129.2 million U.S. households, most of it postage. The state table above gives the figure for every state.