New-Patient Mailers for Dental Practices: What to Include
A dental new-patient mailer should give nearby families one clear reason to book (such as a new-patient exam offer), answer the questions that stop people calling (insurance, financing, location and hours), and show the real team. An 8.5″ × 11″ EDDM postcard has room for all of it: 2,500 cost $549 and 5,000 cost $829.
Why mail the neighborhood around the practice?
Most people choose a dentist close to home or work. Every Door Direct Mail reaches every household on the carrier routes around your office without a mailing list, so no patient data is used or shared. You pick the routes; the Post Office delivers to every address on them.
What should the postcard include?
- One new-patient offer. For example, an exam, cleaning and X-rays at one price, or a free whitening consultation. One offer is clearer than several.
- Insurance and financing. "We accept most PPO plans" or the plans you actually take, plus any in-house membership or financing option. This is often the question that decides whether someone calls.
- Location and hours. A small map, parking notes, and early, evening or Saturday hours if you have them.
- A real team photo. Friendly, real faces help more than stock images.
- How to book. A large phone number and, if you have it, online booking.
- What makes you different. Sedation options, family care, same-day crowns: only what you truly offer.
Keep any clinical claims factual and check your state dental board's advertising rules on offers and wording.
Which size works best?
| Size | 2,500 | 5,000 | 10,000 | Good for |
|---|---|---|---|---|
| 8.5″ × 11″ | $549 | $829 | $1,549 | Offer, insurance list, map and team photo |
| 6″ × 11″ | $399 | $639 | $799 | A tighter layout at a lower price |
Both qualify for EDDM and print on 16pt card stock. Every tier is buy-one-get-one: you pay for the smaller number. Design is available for $89 if you'd rather not lay it out yourself. See the 8.5″ × 11″ postcard or compare every option in the EDDM comparison table.
How often should a practice mail?
Recognition builds with repetition, so mailing the same routes every six to eight weeks usually works better than one large drop. Our guide on how many postcards to mail and how often shows how to size the print run for several waves at once.
What else supports new-patient growth?
- Appointment cards for the front desk: 2,500 business cards for $69 on our business cards page.
- A consistent look across the postcard, cards and website, so people recognize you.
- A way to count results: ask every new patient how they heard about you.
More ideas are on our page for dental practices, and our guide to writing a headline and offer that make people call covers the wording.
Want the routes around your practice priced? Call 512-573-1977, 7am–7pm Eastern, 7 days a week.
