Direct mail and EDDM, explained.
Practical guides to planning, designing and mailing campaigns that bring in calls.
Direct Mail for Lawn Care and Landscaping Companies: A Season-by-Season Plan
A practical seasonal direct mail plan for lawn care, landscaping, and irrigation companies using EDDM postcards, door hangers, yard signs, offers, and route tracking.
Read the guide →Grand Opening Direct Mail Plan for a New Local Business
A practical four-to-six-week print plan for new restaurants, salons, gyms, clinics, and shops using EDDM postcards, signs, in-stor...
Print-Ready Artwork Checklist: Bleed, Safe Zone and Resolution
A checklist for print-ready postcard, door hanger and business card files: bleed, safe zone, 300 dpi images, CMYK color, fonts and...
Direct Mail for Plumbers: Getting on the Fridge Before the Emergency
How plumbers use keep-this-card postcards, door hangers after every job and EDDM to be the number people call when a pipe bursts,...
How to Track Calls and Results From a Direct Mail Campaign
Simple ways to know which mailing brought in customers: a unique offer, a dedicated phone number, asking every caller, and cost-pe...
How to Bundle and Drop Off an EDDM Mailing at the Post Office
A step-by-step guide to preparing an EDDM Retail mailing: counting pieces per route, bundles of 50 to 100, facing slips, and what...
EDDM vs Addressed Direct Mail: Which Should You Use?
When to mail every home on a route with EDDM, and when a targeted mailing list is worth the extra cost. A plain comparison for loc...
6″ × 11″ vs 6.5″ × 9″ vs 8.5″ × 11″: Choosing an EDDM Postcard Size
Compare the three most popular EDDM postcard sizes on space, cost per piece and impact, with current prices from 2,500 to 10,000 p...
How Many Yard Signs Does a Campaign Need?
A simple way to estimate your yard sign order from supporters, allowed locations and events, plus spares, with prices from 10 for...
Mailing Voters With EDDM Before Early Voting
How campaigns use Every Door Direct Mail: choosing routes in the district, which sizes qualify, when to mail around early voting,...
Campaign Printing Checklist: Yard Signs, Door Hangers, Palm Cards and Mailers
What a local campaign needs to print, in what order, and what it costs: yard signs from 10 for $150, door hangers and palm cards b...
A Seasonal Direct Mail Calendar for HVAC Companies
When to mail cooling and heating offers, what each mailing should say, and a printing plan for a year of HVAC direct mail with rea...
New-Patient Mailers for Dental Practices: What to Include
What a dental new-patient postcard needs: one offer, insurance and financing information, location and hours, a real team photo, a...
Storm-Response Marketing for Roofers: Door Hangers, Yard Signs and EDDM
A plan for the days after a hail or wind storm: door hangers on the affected streets, yard signs at every job, and EDDM postcards...
How to Write a Postcard Headline and Offer That Make People Call
A practical layout for direct mail postcards: one clear headline, one offer with a deadline, a large phone number, and proof that...
How Many Postcards Should a Small Business Mail, and How Often?
Mail fewer households more often. How to size a postcard campaign to your budget, how to space the mailings, and how the print tie...
Take-Out Menu Printing: Sizes, Folds and How Many to Print
Choosing a take-out menu size and fold, what each costs, and how many to print for bags, the counter and a delivery-area mailing.
Real Estate Farming With Postcards: A 12-Month Mailing Plan
A month-by-month postcard plan for a real estate farm area, with what to mail each month and a printing budget using buy-one-get-o...
How to Choose EDDM Carrier Routes for Your Business
Start from your service area, use the USPS EDDM map to select routes by household count and demographics, then match your piece co...
Door Hangers vs. Postcards: Which Should a Local Service Business Use?
Door hangers need no postage but need legwork; EDDM postcards reach whole routes by mail. How to choose, with real prices for each...
Which Postcard Sizes Qualify for EDDM (and Which Don't)
EDDM pieces must be USPS flats. Here is the size rule, which of our postcard sizes pass, and the two popular sizes that are too sm...
How Much Does an EDDM Postcard Campaign Cost in 2026?
A worked example of EDDM costs: printing per piece at 2,500, 5,000 and 10,000 postcards, wholesale shipping to your door, and the...
How to Customize Your EDDM Postcards for Maximum Impact
Learn how to customize your Every Door Direct Mail® (EDDM®) postcards for maximum impact. From design tips and postcard sizes to h...
The Best Method for Every Door Direct Mail (EDDM) Optimisation
Our company specializes in providing top-notch Every Door Direct Mail printing to help you reach your target audience effectively....
Why EDDM is Still a Top Marketing Option in 2024
Why Every Door Direct Mail remains a top local marketing choice: simple setup, low cost per home, broad reach and a tangible perso...
Who should and should not use EDDM
Which businesses get the best results from EDDM, which should think twice, and the signs that Every Door Direct Mail fits your mar...
Unlocking Every Door Direct Mail (EDDM): A Comprehensive Guide
Revolutionize Your Local Marketing: A Guide to Every Door Direct Mail (EDDM) Strategies
Unlocking Local Success: Understanding EDDM and Its Suitability for Your Business
Unlocking Local Success: Understanding EDDM® and Its Suitability for Your Business
USPS Every Door Direct Mail is a valuable tool for small businesses
How USPS Every Door Direct Mail printing works and why it is a valuable, low-cost local advertising tool for small businesses.
Unlocking Local Marketing Success: USPS Every Door Direct Mail for Small Businesses
What USPS Every Door Direct Mail is and how small businesses use it to reach every household in their local area without a mailing...
Why EDDM is So Popular
Every Door Direct Mail (EDDM) is popular among businesses for several reasons
Marketing With Every door Direct Mail from USPS
Step-by-step guide to marketing with USPS Every Door Direct Mail: choosing routes, designing the piece, printing, and dropping off...
Benefits of EDDM Printing
The main benefits of EDDM printing for local businesses: wide neighborhood coverage, no mailing list to buy, low cost per househol...
The Power of Business Card Printing
Why printed business cards still matter for networking and brand identity, and the design and paper choices that make a card memor...
A Cost Effective Marketing Solution
Why direct mail still works next to digital marketing, and how buy-one-get-one printing makes postcards and EDDM affordable for sm...
Rather talk it through?Call and a print specialist will turn any of these ideas into a priced mailing for your ZIP codes.
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