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Every Door Direct Mail (EDDM) Marketing Guide

Learn how to reach thousands of homes in targeted neighborhoods using USPS Every Door Direct Mail and grow your business with affordable postcard campaigns.

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What is Every Door Direct Mail?

Every Door Direct Mail (EDDM) is a marketing service offered by the United States Postal Service that allows businesses to send promotional mail pieces to every home and business within selected postal routes.

Unlike traditional direct mail campaigns, EDDM does not require a mailing list. Businesses simply choose the neighborhoods they want to target and send marketing materials such as postcards or flyers to all delivery addresses in that area.

This makes EDDM one of the most affordable ways to promote local services and generate new customers in targeted communities.

How EDDM Marketing Works

1. Select Routes

Choose specific USPS carrier routes in neighborhoods where your target customers live.

2. Design Postcards

Create eye-catching postcards that highlight your offer, services, and contact information.

3. Print Mail Pieces

Print high-quality postcards that meet USPS EDDM size and formatting requirements.

4. Deliver to USPS

Bundle and drop off your postcards at the designated post office for delivery.

Benefits of EDDM Marketing

  • No mailing list required
  • Affordable postage rates
  • Target specific neighborhoods
  • High visibility marketing
  • Great for local businesses

Businesses such as restaurants, real estate agents, roofing companies, home services providers, medical offices, and retail stores frequently use EDDM postcards to reach new customers in their local markets.

When combined with a strong offer and compelling design, EDDM campaigns can produce excellent response rates and strong return on investment.

Estimate Your Direct Mail Campaign Profit

Use our powerful tool to estimate response rate, revenue, and profit from your campaign.

Use Direct Mail ROI Calculator

Start Your EDDM Postcard Campaign Today

Reach thousands of homes with affordable direct mail printing.

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EDDM Frequently Asked Questions

Answers to the most common questions about Every Door Direct Mail campaigns.

EDDM stands for Every Door Direct Mail, a USPS marketing program that allows businesses to send promotional mail to every home and business within selected postal routes without needing a mailing list.
EDDM postage rates are lower than standard direct mail rates, making it one of the most affordable marketing options for local businesses.
No mailing list is required. Businesses simply select postal carrier routes and mail pieces are delivered to all addresses along those routes.
Large postcards such as 6x11 or 6.5x9 inches perform very well because they attract more attention and provide more space for marketing messages.
Businesses can send thousands of postcards depending on how many USPS carrier routes they select for their campaign.
Typical direct mail response rates range between 2% and 9%, depending on targeting, design quality, and the strength of the offer.
Local service businesses such as restaurants, contractors, real estate agents, dentists, and home service providers often see strong results from EDDM campaigns.
Most EDDM mail pieces are delivered within several business days after being dropped off at the designated post office.
Yes. Businesses can select specific USPS carrier routes that cover neighborhoods where their potential customers live.
You can estimate campaign revenue and profit using our Direct Mail ROI Calculator before launching your marketing campaign.