4.25x12 Flat PC Direct Mail

What Is a 4.25" x 12" Flat EDDM Postcard?

The 4.25" x 12" Flat EDDM Postcard is a USPS-approved direct mail size designed to capture maximum attention in residential neighborhoods. Its long, panoramic layout makes it highly visible inside every mailbox, ensuring your message stands out more boldly than standard postcards. Because it qualifies for the Every Door Direct Mail Retail program, you can deliver your marketing message to every household along a chosen carrier route-without needing a mailing list, permits, or expensive postage.

Businesses of all sizes choose the 4.25x12 EDDM postcard because it offers the perfect balance between affordability and visual impact. It's large enough to showcase offers, coupons, menus, real estate listings, service promotions, and brand messages, while still being lightweight and budget-friendly to print in bulk.

How Does Your Mailpiece Measure Up?

Before scheduling your EDDM campaign, ensure your postcard meets USPS requirements. Our 4.25 x 12 postcard is:

• USPS Standard Flats compliant
• 100% approved for EDDM Retail & Bulk Mail
• Printed on durable cardstock designed for the mailstream

This size gives you more design freedom, more promotional space, and a higher visual dominance in the mailbox than smaller mailers. It's ideal for strong calls to action, multi-offer promotions, and brand-heavy designs.

Why Choose a 4.25 x 12 Postcard for Direct Mail Marketing?

1. Maximum Visibility in Every Mailbox

The elongated 12-inch width creates an immediate visual edge over typical letters and postcards. When homeowners check their mail, this postcard is likely the very first thing they notice. That means higher read rates and better response rates for your campaign.

2. Large Format = More Space to Sell

Whether you're promoting services, showcasing photos, or offering discounts, this postcard has plenty of room for:

• Bold headlines
• Full-color imagery
• Coupons or QR codes
• Multiple offers
• Store maps, menus, and product features

3. Huge Local Reach Without Mailing Lists

EDDM delivers directly to every household in your selected area. You can target:

• Neighborhoods
• Zip codes
• Carrier routes
• Residential or business-only routes

No mailing list purchases. No permit fees. Just fast, affordable, high-impact delivery.

4. Extremely Cost-Effective

Compared to traditional direct mail, EDDM lowers both postage and production costs. This postcard size offers one of the best cost-to-impact ratios available in print marketing. Whether you mail 500 pieces or 50,000 pieces, you control the budget.

5. Perfect for Any Industry

The 4.25x12 postcard is widely used across industries, including:

• Real estate & realtor marketing
• Restaurants & food delivery
• Gyms & fitness centers
• Home improvement & contractors
• Retail stores & local shops
• Medical offices, dentists & clinics
• Auto repair & detailing services

Anywhere you need strong local visibility, this postcard delivers.

Do You Show Proofs Before Printing My Mail Pieces?

Yes. After you place your order, we assign a professional designer to your project who prepares a print-ready proof for your approval. You may submit your own artwork or request custom design services. We don't print anything until you approve the final version.

What Types of Pieces Can I Mail with EDDM?

USPS allows Standard Flats only. This includes postcards, brochures, bifolds, trifold brochures, and catalogs-provided they meet the size requirements. Our 4.25 x 12 postcard is fully compliant.

Who Can Benefit Most from EDDM?

If your business thrives on local customers, this postcard is one of the most powerful tools you can use. EDDM works especially well for:

• New businesses looking to spread awareness
• Seasonal promotions & grand openings
• Local retail & service marketing
• Businesses needing geographical targeting
• Brands wanting a high-visibility print solution

10 Frequently Asked Questions

1. Is the 4.25 x 12 postcard approved for USPS EDDM?

Yes. This size meets all USPS flat mail requirements and is fully approved for EDDM Retail and BMEU.

2. What cardstock options do you offer?

We offer premium cover stocks including 14pt and 16pt with gloss or matte UV coatings.

3. Can I add coupons or QR codes?

Absolutely. This size is perfect for coupons, QR codes, maps, menus, and multiple offers.

4. How fast can these postcards be printed?

Production time typically ranges from 2–5 business days depending on quantity.

5. Do you offer mailing services?

Yes. We can print, bundle, prepare paperwork, and deliver your mailers to USPS for you.

6. Can I target specific neighborhoods?

Yes. USPS lets you choose routes by ZIP code, location, and household type.

7. Is EDDM cheaper than traditional direct mail?

Yes. EDDM eliminates permit fees and reduces postage, making it far more affordable.

8. Do you check my artwork for errors?

Yes. Our team reviews your file for technical print issues before proofing.

9. What file formats do you accept?

We accept PDF, AI, PSD, JPG, and print-ready files with proper bleeds.

10. Can you design the postcard for me?

Yes. Our professional designers can create a fully custom layout based on your brand and goals.

Related Direct Mail Products

• 6x11 EDDM Postcard
• 11x25.5 Trifold Brochure
• 11x17 Folded Brochure
• 4.25x12 Flat Postcard
• 3.5x11 Postcards
• 11 x 25.5 Bifold EDDM