6x9 Jumbo Postcards & Rackcards

Why 6x9 Postcards Are Perfect for EDDM

If you want your direct mail to actually get noticed, 6x9 postcards are hands down your best option. Here's why: they're the largest size that still qualifies for EDDM postage rates, which means you get maximum impact without paying a fortune to mail them.

Think about it from your customer's perspective. When they're sorting through their mail, what catches their eye? The tiny 4x6 postcard that looks like every other piece of junk mail, or the big, bold 6x9 postcard with a stunning photo and a clear offer? The answer is pretty obvious.

We've been printing EDDM postcards for thousands of businesses over the years, and we can tell you from experience that 6x9 postcards consistently get better response rates than smaller sizes. It's simple psychology - bigger makes a bigger impression.

The Sweet Spot for Direct Mail Marketing

The 6x9 size (also called 6.5x9 or 9x6 depending on orientation) gives you 54 square inches of design space. Compare that to a standard 4x6 postcard's 24 square inches, and you can see you're getting more than double the room to tell your story.

What can you do with all that space? Pretty much anything you want:

• Showcase beautiful, large-format photography that really shows off your products or services
• Include multiple offers or promotions without cramming everything together
• Add testimonials, reviews, or customer success stories that build trust
• Feature before-and-after photos that prove your results
• Create a mini-catalog highlighting your best sellers
• Tell your brand story with images and text that connect emotionally

And here's the best part: despite being so much larger, 6x9 postcards only cost a few cents more to mail than smaller postcards when you use USPS EDDM rates. For most businesses, the higher response rate more than makes up for the slight increase in cost.

Who Should Use 6x9 Postcards?

Real Estate Agents & Brokers

If you're in real estate, 6x9 postcards are perfect for showcasing properties. You've got room for multiple high-quality photos, detailed descriptions, and your contact info without everything feeling squeezed together. Many of our real estate clients use them for:

• Just listed/just sold announcements that show off the property
• Market updates for specific neighborhoods
• Open house invitations with maps and driving directions
• Monthly farming pieces to stay top-of-mind in target areas

Restaurants & Food Services

Food photography needs space to make people's mouths water. With 6x9 postcards, you can feature gorgeous photos of your signature dishes, plus room for a menu, hours, location map, and a coupon. We've seen restaurants use these for:

• Grand opening announcements that really make a splash
• New menu launches with beautiful food photography
• Seasonal specials and holiday dining promotions
• Catering service promotions for corporate events and parties

Home Service Providers

Whether you're a landscaper, contractor, HVAC company, or cleaning service, 6x9 postcards give you space to show before-and-after photos that prove your quality. You can include multiple service offerings, seasonal tips, and special promotions all on one piece.

Retail Stores & E-commerce

Create a mini-catalog showcasing your best products, current sales, and exclusive offers. The larger format lets you feature multiple items with clear product photos and pricing that's easy to read.

Cardstock Options That Make a Difference

14pt Cardstock (Our Most Popular Choice)

This is the goldilocks option - not too thin, not too thick, just right for most EDDM campaigns. It's substantial enough to feel quality when someone picks it up, but not so heavy that it drives up your mailing costs. Most of our customers choose 14pt for their regular mailings because it offers the best balance of quality and price.

16pt Cardstock (Premium Upgrade)

If you want to really impress people, go with 16pt. It's noticeably thicker and has a more premium feel. Real estate agents and luxury brands love this option because it positions them as high-end. The extra thickness also means your postcard is less likely to get damaged in the mail, which matters when you're spending money to reach people.

Coating Options Explained (In Plain English)

Gloss Coating

This is the shiny finish you're probably familiar with. It makes colors really pop and gives your photos that professional magazine look. Gloss is great for food photography, real estate images, and any design where you want vibrant, eye-catching colors. The downside? You can't write on it with a regular pen, so if you're planning to add handwritten notes, go with matte instead.

Matte Coating

Matte has a sophisticated, non-reflective finish that some people prefer because it's easier to read under different lighting conditions. It's also writeable, which matters if you want recipients to be able to fill out a form or you want to add personalized notes. Some businesses find that matte feels more upscale and less "salesy."

High-Gloss UV Coating

This is gloss taken to the next level. It's got an almost glass-like shine and provides extra protection against scuffs and fingerprints. UV coating costs a bit more, but if you're going for maximum visual impact - like for a luxury brand or high-end real estate - it's worth considering.

Design Tips That Actually Work

We've printed millions of postcards over the years, so we've seen what works and what doesn't. Here's what we've learned:

Start with a Strong Hook

You've got about 2 seconds to grab someone's attention when they're looking through their mail. Your headline needs to immediately communicate value. "Save 50% This Month" works better than "About Our Company." Show them what's in it for them right away.

Use One Dominant Image

Don't use six small photos when one large, stunning image will do. A powerful photo that takes up half your postcard will get more attention than a bunch of tiny images scattered around. This is especially true for food, real estate, and before-and-after scenarios.

Make Your Offer Clear and Specific

Vague offers like "Great Deals Inside" don't drive action. Specific offers like "$100 Off Any Service This Week" or "Free Appetizer with This Postcard" tell people exactly what they're getting and create urgency.

Include a Clear Call-to-Action

Don't make people guess what to do next. Tell them: "Call today," "Visit our website," "Scan this QR code," "Bring this card in for your discount." Make it impossible to miss and easy to act on.

Don't Forget the Back

You've got two sides, so use them both strategically. Many successful postcards use the front for impact (big image, headline, offer) and the back for details (services, testimonials, contact info, map, coupon).

Design Element	Best Practice
File Size	6.25" x 9.25" (includes 0.125" bleed on all sides)
Safe Zone	Keep important text 0.25" from edges
Resolution	300 DPI minimum for crisp, clear printing
Color Mode	CMYK (not RGB) for accurate color reproduction
File Format	PDF preferred, or high-resolution JPEG, AI, or EPS
Fonts	Minimum 10pt for body text, 24pt+ for headlines

Don't have design skills? No worries. Our design team can help you create something great, or you can use our free templates to get started. Either way, you'll get a proof to review before we print anything.

How Much Does It Actually Cost?

Let's talk real numbers. The cost per postcard depends on quantity and options, but here's what you can typically expect for 14pt cardstock with gloss coating:

Keep in mind, the more you print, the lower your per-piece cost. We see a lot of businesses start with 1,000 or 2,500 pieces to test a design or target area, then order 5,000 or 10,000 once they know what works.

Real Success Stories

How to Get Started

Ordering is straightforward. Here's the process:

1. Choose Your Specs - Pick your cardstock weight (14pt or 16pt), coating (gloss, matte, or UV), and quantity
2. Upload Your Design or Request Help - Either send us your print-ready file or work with our design team to create something custom
3. Review Your Proof - We'll send you a digital proof to approve before printing (usually within 24 hours)
4. We Print & Ship - Standard turnaround is 3-5 business days, then we ship to you or bundle for EDDM and deliver to your post office

The whole process is pretty painless, and our team is here to help if you have questions. You can call us at 512-573-1977 or request a quote online.

Why Order From Us?

Look, we know you have options when it comes to postcard printing. Here's why thousands of businesses choose us for their 6x9 postcards:

• Genuinely Low Prices - We're not kidding about being the world's cheapest. Our prices are consistently 30-50% lower than competitors for the same quality
• No Compromise on Quality - Low prices don't mean cheap quality. We use premium cardstock and professional printing equipment
• Fast Production - 3-5 day turnaround is our standard, with rush options available when you need them
• Free Proof Every Time - You'll always see and approve a proof before we print. No surprises
• Real People to Help - Call us and you'll talk to someone who actually knows printing, not a call center reading from a script
• EDDM Expertise - We handle thousands of EDDM campaigns. We know the rules, requirements, and what works

We've been in the printing business long enough to know that what matters most is delivering quality work at fair prices and treating customers right. Seems pretty simple, but apparently it's rare enough that people keep coming back to us year after year.