Who should and should not use EDDM

Optimizing Your Direct Mail Strategy: A Guide to EDDM Success

Wondering if Every Door Direct Mail (EDDM) is the right fit for your business? Let's break it down. In our earlier example, we explored how a solar installer found success with EDDM. Typically, service-oriented businesses thrive with EDDM campaigns.

Who Benefits Most from EDDM?

Small businesses and startups often find EDDM a valuable addition to their marketing toolkit. Why? It allows them to reach a broad audience, evaluate prospects, and benefit from postage discounts, ideal for those operating on lean marketing budgets.

Other industries that frequently excel with EDDM include:

• Restaurants
• Real Estate
• Moving/Storage Companies
• General Retail Stores
• Auto Repair Shops
• Car Washes
• Gyms
• Churches
• Dry Cleaners
• Salons and Spas
• Dentists

Who Should Think Twice About EDDM?

Businesses with niche products or services might not reap the rewards of EDDM. If not everyone in your area is a potential customer, you risk sending mailers to an uninterested audience, wasting both time and money.

Indicators EDDM Might Be Your Marketing Powerhouse:

1. No Mailing List? No Problem!

   • EDDM delivers to every active address on chosen routes, eliminating the need for specific names or addresses.

2. Targeting Specific Demographics

   • While personalization isn't as precise as other methods, you can still target demographics like age, income level, homeownership, etc.

3. Blanketing Entire Zip Codes

   • Perfect for large campaigns, EDDM lets you cover vast areas by designating specific zip codes.

4. Targeting Individual Carrier Routes

   • Opt for specific streets where your offer is likely to have mass appeal.

5. Primarily Targeting Residential Customers

   • EDDM is designed for residential addresses, making it ideal for businesses focusing on consumer markets.

6. Working with a Limited Budget

   • While it requires effort, handling sorting and packaging can save significantly on postage fees.

7. Online Workflow Preference

   • EDDM streamlines paperwork, allowing for an online and accessible workflow.

8. Proven Results Matter

   • Postcards or flyers increase visibility, improving the chances of recipients viewing your offer.

9. No Urgency in Delivery

   • EDDM delivery times vary, so if urgency isn't a concern, it can be a highly effective option.

Bonus Benefit: Versatility Across Business Sizes

From local services to nationwide chains, EDDM offers results for businesses of all scales. Whether targeting a single zip code or an entire county, Every Door Direct Mail is a viable option. Crunch the numbers to determine what aligns best with your business goals.