EDDM Printing: Affordable Direct Mail Marketing in the Digital Age
Reach Customers Where It Matters Most—Their Mailbox
In a world overflowing with digital ads, emails, and social media notifications, it’s easy for your marketing message to get lost in the shuffle. That’s why direct mail marketing—especially through Every Door Direct Mail (EDDM) printing—remains a powerful strategy for businesses looking to stand out.
EDDM printing allows you to put your brand directly into the hands of your ideal customers, making a memorable impression in a way digital channels often can’t match.
What Is EDDM Printing?
Every Door Direct Mail (EDDM) is a USPS program that enables businesses to deliver postcards, flyers, or brochures to every address within specific neighborhoods or ZIP codes—no mailing list or permit required. EDDM printing refers to the process of designing and producing mailpieces that meet USPS EDDM guidelines, making it simple and affordable for small businesses to launch local marketing campaigns.
Key Benefits of EDDM Printing:
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No Mailing List Needed: Target entire postal routes without buying or managing address lists.
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Cost-Effective: Lower postage rates compared to traditional mailings.
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Easy Geo-Targeting: Select neighborhoods, ZIP codes, or carrier routes to reach your ideal audience.
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High Visibility: Oversized postcards and flyers stand out in the mailbox.
How EDDM Printing Works: Step-by-Step
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Choose Your Audience: Use USPS tools to select the neighborhoods or ZIP codes you want to target.
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Design Your Mailpiece: Create an eye-catching postcard or flyer that follows EDDM size and indicia requirements.
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Print EDDM-Compliant Materials: Work with a professional printer to ensure your mailpieces meet USPS standards for size, paper stock, and layout.
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Bundle and Prepare: Group your mailpieces in bundles (usually 50-100), complete the required USPS facing slips, and prepare them for drop-off.
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Mail or Use Full Service: Either drop off your mailing at the local post office yourself or choose a full-service provider that handles printing, bundling, paperwork, and delivery for you.
EDDM Printing Options: Sizes and Materials
EDDM mailpieces must meet specific size and paper requirements. Popular options include:
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Postcard Sizes: 6.5” x 9”, 6.5” x 12”, 8.5” x 11”
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Paper Stocks: Durable cardstock (14 pt. or 16 pt.), available in matte, gloss, or high-gloss UV finishes
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Design Templates: Use templates to ensure your artwork fits USPS guidelines
Choosing the right size and finish will help your message stand out and withstand handling during delivery.
EDDM Printing for Small Business Success
EDDM printing is ideal for:
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Restaurants: Send menus, coupons, or grand opening invites to local households.
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Real Estate Agents: Promote listings, open houses, and market updates.
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Home Services: Reach homeowners with offers for landscaping, roofing, cleaning, and more.
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Retail Stores: Announce sales, new products, or seasonal promotions.
By combining professional design, high-quality printing, and targeted delivery, EDDM package deals make it easy for small businesses to launch effective campaigns without overspending.
DIY vs. Full-Service EDDM Printing
You can manage your EDDM campaign on your own—handling design, printing, bundling, and USPS drop-off—or opt for a full-service provider that takes care of everything from start to finish. Full-service options save time, ensure compliance, and often include postage in the price.
Frequently Asked Questions about EDDM Printing
Do I need a mailing list?
No. EDDM targets entire neighborhoods based on your selected routes.
What are the size requirements?
Your mailpiece must be larger than a standard letter but within USPS-approved EDDM dimensions.
How many pieces can I send per day?
You can send up to 5,000 pieces per ZIP code per day with EDDM Retail.
Is a permit required?
No special mailing permit is needed for EDDM Retail campaigns.
Maximize ROI with EDDM Printing
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Design for Impact: Use bold headlines, clear calls-to-action, and engaging visuals.
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Track Results: Add QR codes or unique offers to measure campaign effectiveness.
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Integrate Channels: Combine EDDM with digital marketing for greater reach.
At World’s Cheapest Direct Mail Printing, we specialize in affordable EDDM printing, postcards, brochures, and package deals that help small businesses grow.