What Is Every Door Direct Mail or EDDM?FAQ
EDDM is like any standard email, with the difference that EDDM does not require any name and address as the standard mail requires. In place of address and name, every door direct mail is addressed to every “POSTAL CUSTOMER” on a specified mail carrier’s route. This is also known as saturation mailing and the cost to mails is very low as compared to standard mail.
If your requirements are less than 5000 EDDM mailpieces per day per post office, then EDDM is for you. You must deposit your mail pieces at the local post office to receive the low postage rates.
Before deciding to start your EDDM campaign, make sure that the selected mailing route meet your target requirements
- Your Direct Mail Piece must be Standard Flats only.
- You can send up to 5,000 direct mailpieces per day per ZIP code.
USPS uses a group of addresses in a specified area which is called a carrier route. One or several carrier routes can fall into one zip code depending on whether the region is urban or rural.
USPS require at least 200 direct mail pieces per day per zip code.
From the time your eddm mailer is received at the local post office, it time to post office 7 to 14 days to deliver. So you can assume that it will take a week to few weeks depending on the quantity and route selected.
USPS will charge you a small postage fee per piece online or when you drop your direct mail pieces at the post office. This payment you pay is known as permit imprint indicia and is required for all EDDM mailpieces.
After you order with us, you will receive an invoice stating all that you have ordered and the amount paid. After that, we will assign one of our graphic designer to your job. If you have uploaded an artwork then we will show you the print-ready files. If you assign us the job to design your eddm mail pieces then we will design it from scratch and email you. We can show you 2-3 version and you can send feedback to our designer. Finally, after you finalize the design we send you the final proof before printing. We will involve you at every step of the design and print process. Nothing goes to printing prior to your final approval.
USPS offers many every door direct mail formats like standard flat mail, periodicals, irregular parcels. These varying sizes give you the flexibility to select options according to your needs. You can include coupons, menus, in-depth product story, sales announcement, event calendar and more.
- Retailers: Department stores, sporting goods shops, electronics stores, Auto dealers, restaurants, furniture stores, supermarkets and more.
- Service-based businesses: Real estate firms, Banks, insurance agencies, home-improvement companies,health-related providers, and more.
Currently, USPS charges 19.12¢ per EDDM piece independent of the size of the mailer as long as you comply with the size specification laid down by USPS.
To select a specific carrier route you can go to the USPS website at http:/eddm.usps.com or by clicking here. You can select zip code, city or addresses to target your campaign and map out carrier route using easy tools available at the website.
USPS EDDM service let you choose from residential or business addresses. So you can exclude businesses from your mailing list, now your direct mail pieces will be delivered to only residential addresses on the carrier route selected.
Though you can print the direct mail pieces yourself at your home, we don’t suggest that you try to print these on your home printer because the paper stock demanded is too viscous. And the cost of printing at a home printer will be high as compared to if it were printed by a commercial printer. Moreover, we are offering discounted print rates to help customers like you take advantage of this new direct mail program from USPS.