Marketing with Every Door Direct Mail (EDDM) from the USPS is a cost-effective and straightforward way to promote your business to a specific geographic area or neighborhood. Here are the steps to effectively market with EDDM:
Define Your Target Area:
- Use the USPS EDDM online mapping tool to select the specific neighborhoods, postal routes, or ZIP codes you want to target.
- Consider factors such as demographics, population density, and proximity to your business when choosing your target area.
Design Your EDDM Materials:
- Create eye-catching marketing materials, such as postcards, flyers, or brochures. Make sure they include a compelling message, high-quality visuals, and your contact information.
- Ensure that your design complies with USPS EDDM size and weight requirements. The USPS provides templates and guidelines for this purpose.
Printing:
- Get your marketing materials printed in the required quantities. Many local and online printing services offer EDDM printing options and can help you meet USPS specifications.
Prepare Bundles:
- Prepare your EDDM bundles in the exact quantities specified by USPS guidelines.
- Ensure that each bundle contains the correct number of marketing materials.
EDDM Retail or EDDM BMEU:
- Decide whether you want to use the EDDM Retail or EDDM Business Mail Entry Unit (BMEU) option for your mailing.
- EDDM Retail is suitable for small businesses sending relatively small quantities of mail. EDDM BMEU is more suitable for larger campaigns.
Fill Out EDDM Forms:
- Complete the necessary EDDM paperwork, which includes information about your campaign, target area, and mailing route.
Pay for Postage:
- Pay the EDDM postage fees, which are typically lower than standard bulk mail rates.
- You can pay for postage at your local post office or through an online USPS Business Account if you're using EDDM BMEU.
Drop Off at Post Office:
- Take your prepared EDDM bundles to your local post office for distribution.
- Make sure you've followed USPS guidelines for bundling and labeling your materials.
Track and Analyze:
- After your EDDM materials are distributed, use tracking and analytics tools to measure the success of your campaign.
- Analyze factors like response rates, conversion rates, and return on investment (ROI).
Adjust and Refine:
- Based on the results of your campaign, make adjustments to your marketing strategy for future EDDM mailings.
Marketing with EDDM is an effective way to target a local audience, increase brand visibility, and drive traffic to your business. By following these steps and ensuring compliance with USPS regulations, you can create successful EDDM marketing campaigns.