If you’ve ever wondered how to make your local marketing budget go further, EDDM printing may be your best move. Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service that enables businesses to send printed marketing materials (like postcards or flyers) to every household or business on selected carrier routes—without purchasing an address list.
Why EDDM Printing Is Gaining Momentum
In an era dominated by digital ads and overflowing inboxes, printed mail stands out. Fewer advertisements compete for mailboxes than for online attention—and that means your piece has a better chance of being seen. According to industry analysis, EDDM campaigns are increasing in popularity again because they deliver tangible mail to residents, bypassing much of the “noise” of email and banner ads.
For small businesses, local services, restaurants, or retail stores, this kind of blanket reach can translate into meaningful foot traffic and brand awareness. And best of all: you’re not limited to a purchased list—you target entire neighborhoods or zip codes.
How EDDM Printing Works – Simple & Effective
Here’s a quick breakdown:
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Design your mailer – Choose a postcard or flyer size within the EDDM guidelines.
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Select your delivery area – Pick ZIP codes or postal routes where your potential customers live.
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Print & bundle – Meet the USPS bundling requirements and drop off at the post office or arrange pickup.
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Deliver & track – Your mailer lands in every mailbox in the chosen route; track the response and refine for next time.
Benefits You Can Count On
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No list purchases needed – You skip the cost and hassle of buying a mailing list.
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Affordability – Because you’re reaching a full route, not just selected individuals, the cost per piece often drops.
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Broad local impact – Especially useful for services that appeal to wide communities: restaurants, home services, retail, etc.
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Brand visibility & credibility – A physical piece gives your brand something real to hold, which often builds trust.
Key Ingredients for a High-Performing EDDM Mailer
Design and planning make the difference between “another postcard” and “mailer that works”. Here are a few proven elements:
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A bold, clear headline that grabs attention immediately.
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Vibrant visuals or photos that reflect your offering.
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A strong call-to-action (CTA): “Visit today”, “Call now”, “Show this coupon”.
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Offer or incentive to drive response.
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Tracking elements like QR codes or unique URLs so you can measure success.
Common Mistakes to Avoid
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Targeting too broad without refining: If you send to households that never buy your service, you’ll waste money. In some cases, targeted direct mail may serve better than total saturation.
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Using generic design: A postcard full of small text will likely get tossed—make your message clear at first glance.
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Skipping tracking: Without tracking response, you can’t determine ROI or improve your next run.
Why It’s a Great Fit for Your Business
For a printing company like World’s Cheapest Direct Mail Printing, offering EDDM printing is a smart advantage. You combine affordable production with the ability to handle the mailing logistics—giving clients a full service from design, print, to drop-off. Your clients get both ease and reach.
Plus, you can position yourself as an expert: “Best size options for EDDM”, “Templates and proofs included”, “Mailing support to USPS routes”, etc. That builds trust and drives sales.
In
short: EDDM printing
is not just a relic of old-school marketing—it’s a smart
strategy for businesses looking for local reach, affordability, and tangible
results. Whether you’re a restaurant launching a new menu, a home
service provider boosting your schedule, or a retail store kicking off a
seasonal sale—use the mailbox to your advantage.
Pick your route. Design your mailer. Send it. Then watch
your brand land in thousands of hands, not just endless feeds.